Tradedoubler’ Launches Blockchain Based Ad Platform Linking Publishers & Advertisers.

Tradedoubler’ Launches Blockchain Based Ad Platform Linking Publishers & Advertisers.

2019-03-02 | Robin Williams

Tradedoubler’ Launches Blockchain Based Ad Platform Linking Publishers & Advertisers.

In line with a recent official 'press-release' published, Sweden based digital marketing firm ‘Tradedoubler’ has launched a 'blockchain'-platform to link publishers with advertisers.

The digital advertisement network, that is expected to serve as a decentralized data storage, offers automatic and a lot more clear interactions between advertisers and publishers, or websites wanting to host ads. The platform is scheduled to launch later in mid-March this year, with other functionalities to be introduced within the second half of 2019.

The publisher’s interface, which would be the primary solution accessible, includes such options as product feeds, deeplink generator, support center and an efficient report generator. Tradedoubler claims that it’ll enable corporations to make quicker decisions so as to extend their revenues.

The customers would reportedly be able to integrate the 'Tradedoubler' platform with their own services or to develop own business applications supporting the present ecosystem.

Tradedoubler believes that the “open platform with world-wide APIs” can contribute to launch alot more innovative products, inspiring “a new generation of affiliate marketing.”

As previously reported, Adblock Plus developer ‘Eyeo GmbH’ also 'revealed' a blockchain-based browser extension, Trustworthy News, to detect faux news and label websites accordingly. Adblock reportedly plans to maneuver the information for the project to the Ethereum [ETH] 'blockchain', and to issue MetaCert tokens to trace rewards for those who use the new solutions.

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